Faces Case Study
E-COMMERCE
FACES Is A Cosmetics And Beauty Retailer Operating In Five Countries Across The Middle East Via Physical Stores And Online.
292%
Growth in organic sessions
AED 299,232
Increase in monthly revenue
1:39
Return on investment
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Within twelve months, we increased organic traffic to the website by 334%, from 29,778 sessions in August 2021 to 116,658 sessions in August 2022. Improved international targeting aided even more impressive results for Arabic landing pages, which grew 629% from 10,826 sessions in August 2020 to 78,973 sessions in August 2022.
The SEO campaign generated AED 5,620,304 in revenue from just AED 154,306 in agency fees - this is a 3,643% return on investment. By August 2022, FACES’ made AED 39.10 for every AED 1 invested in SEO, a 3,900% ROI.
HOW WE DID IT
- Restructured the site from subdomain to country/language sub directories
- Improved search UX of categories
- Link building outreach in Arabic and English
- Meta templates for site-wide optimization
The FACES website suffered from complex infrastructure, which accumulated over time when multiple subdomains and technologies got added. Our priority was to migrate multiple geographic subdomains to a single root domain with a subfolder structure and consolidate the technology to a single CMS; Salesforce Marketing Cloud.
Our goal was to simplify crawling and indexation, minimize technology bloat and fortify ranking signals upon a single subdomain. With the subdomain migration completed, we focused on driving link equity to the new country-language subfolders via internal and external links.
Our next focus was enhancing bottom-funnel search traffic through improved category page UX and content while using templates to optimize tens of thousands of product pages at scale.
